
YouTube Go might be see some resistance from content creators who are constantly in a race to increase views and build their subscriber base. This is in addition to serving you trending videos within your community. They also need to remember that they are not the primary target audience for YouTube go.Īs a compensation however, the default homepage is personalised to include videos from channels you are already subscribed to. With features like the ability to read and share comments, view specific channels, and subscribe/unsubscribe functionality missing, power YouTube users might need to consider if YouTube Go is worth the trade-off. But there are some trade-offsĪsides data and connectivity, YouTube Go also attempts to address performance issues on low-end phones by stripping off a number of features which are not-so-core for the target audience.

All of these add up to a much more data-transparent experience than is obtainable on the main YouTube app. In addition, you can choose between two video quality options - basic (3GP) or standard (360p) - and see exactly how much data (and space) your choice will cost you.īefore downloading, you can also preview and view information without having to load the video first. This is intended to ensure that you do not waste any precious data loading or downloading the wrong video.įinally, offline videos can be watched as many times as you like, on the condition that you connect to the internet at least once a month. To address these data and connectivity challenges Johanna mentions, YouTube Go gives you the option to download videos for offline viewing. With YouTube Go, we are making it possible for everyone in Nigeria to be able to discover videos that they love, regardless of their network status or data consumption preferences.”


Speaking on the announcement, Johanna Wright, VP Product Management at YouTube, said: “YouTube Go has been designed to take into account the challenges faced by YouTube users in countries like Nigeria, such as data cost and connectivity.

YouTube Go is the result of thousands of hours gathering information, conducting interviews, testing, refining and, as it turns out, the feedback gotten demanded that a separate app be created. This is the first question I asked myself when the app was first announced. YouTube Go, the offline-first, emerging market targeted YouTube alternative that was announced during the Google for Nigeria event in July is now available for public download in Nigeria.
